: Gen Z and Millennial audiences increasingly find social media content (TikTok, Instagram Reels) more relevant than traditional TV and movies [20, 24].
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In a world saturated with digital files, the "physical experience" has become the ultimate luxury in popular media. June 2024 saw a massive surge in immersive cinema (where screenings are paired with live performances or themed dining) and "Micro-Festivals." Audiences are willing to pay a premium for experiences that cannot be replicated by an algorithm or viewed on a smartphone. : Gen Z and Millennial audiences increasingly find
As of June 30, 2024, the era of "peak TV" is officially over. The keyword for streamers this quarter was , not subscriber growth. As of June 30, 2024, the era of "peak TV" is officially over
By June 2024, the conversation regarding Generative AI in entertainment has moved from theoretical fear to practical application.