Lactation technology has shifted through three distinct phases:

Nowhere was the link between content and popular media more visible than in the meteoric rise of Netflix’s Squid Game . Released in September 2021, this South Korean survival drama became a global phenomenon. Within weeks, it was Netflix's most-watched series ever. The link to popular media was immediate:

In 2021, the boundaries between movie theaters and home entertainment blurred completely. Legacy media companies aggressively pivoted to direct-to-consumer (DTC) streaming infrastructure to survive and compete.

While streaming video captured the long-form attention of viewers, social media platforms evolved into powerful entertainment destinations in their own right. The most disruptive force in 2021 was undoubtedly TikTok, which transcended its reputation as a Gen-Z playground to become a major player in the entertainment industry. TikTok's influence on culture, language, and media consumption reached unprecedented levels, with 30% of its US users reporting they watched less TV, streaming, and other video content since joining the platform.

As the weeks went by, Veronica and Lea found their rhythm. The breast pump became an indispensable tool, especially on days when Veronica had to step out for a few hours. It allowed her to leave expressed milk for Lea's caregivers, ensuring that her baby continued to receive the benefits of breast milk.

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As the credits rolled on 2021, it was clear that the entertainment industry had undergone a permanent transformation. Streaming services had not merely survived the pandemic but thrived, becoming the primary way audiences consumed long-form content. Social media platforms had evolved into entertainment destinations in their own right, with short-form video capturing billions of hours of attention. Gaming had emerged as a cultural force that rivaled traditional media in reach and engagement. Meme culture had become the connective tissue linking all these forms of media, creating shared cultural references that transcended platform boundaries.

Intellectual property (IP) from outside Hollywood achieved mainstream global dominance. The unprecedented success of South Korea’s Squid Game on Netflix proved that non-English content could lead global popular media conversations. 2. Social Media as the New Entertainment Engine

Games like Fortnite and Roblox evolved into virtual community spaces. Epic Games hosted massive in-game interactive concerts and brand collaborations, establishing the blueprint for virtual entertainment experiences.

Streaming became the undisputed king of media in 2021. The number of global online video subscriptions reached , surpassing satellite TV as a revenue source.