: It details 24 ways to make money with email, including unique subject lines and "weird" openings that force engagement. List Building & Bonding (Issues 2–6)
The absolute hardest part of daily email writing is transitioning from a random story to a product link. The early issues of Email Players break down the logic of the , showing writers how to connect unrelated daily occurrences—like an annoying trip to the grocery store or a scene from an old horror movie—directly to a sales proposition. 2. The Q&A Format Variant
Strategic Comparison: Ben Settle vs. Traditional Email Marketing Marketing Element Traditional Email Marketing Ben Settle "Email Players" System 1–2 times per week Daily (or multiple times per day) Content Type Heavy "how-to" value, tips, and long guides Infotainment, opinionated commentary, stories Monetization Content emails mixed with occasional launch sequences Pitching a product or service inside every single email Formatting HTML templates, images, logos, banners Raw, unformatted plain text List Metric Goal Mass volume, low unsubscribes Hyper-responsive buyers, high engagement Implementing the Lessons of Issues 1–15 Today ben settle email players 1 15 new
: Detailed guides on how to build a responsive email list from scratch for free.
But a hypothetical email from him—one with the subject line —would be a masterclass in psychological jujitsu. Let’s break down what that email would actually be doing beneath the surface. : It details 24 ways to make money
After digging through the archives, analyzing Settle’s recent “Email Players” newsletter issues, and reconstructing the context, this article unpacks exactly what the "1 15 New" framework is—and how you can use it to stop sounding like a robot and start sounding like a million bucks.
Direct, unpolished, and completely unapologetic. Settle does not hide his intent to sell; he states the benefit, drops the link, and exits. Is the "New" Email Players Approach Still Relevant? But a hypothetical email from him—one with the
Sending an email every single day to stay top-of-mind.
: Ben Settle is famous for his "brutal honesty" and "aggressive marketing" stance. He offers no refunds on subscriptions, filtering for "aggressive marketers" rather than "goo-roo fanboys". Core Philosophies: Why Settle's Style Works
At its core, is a monthly print newsletter priced at $97 per month . Unlike digital courses that gather virtual dust, this is a physical resource shipped to your door, designed to be studied and implemented immediately.
Understanding how to use scarcity, urgency, and the "fear of missing out" (FOMO) to drive action. 5. Turning Subscribers into "Players" Concept: Building a cult-like following.